Hi !
I came across a fascinating video
Premiere Pro’s new capabilities, like video cleanup and generative tools. These advancements make me wonder about the future role of Flame artists. What are your thoughts on this?
Looking forward to hearing from the community 
Best,
Love Andy’s response to this over in another thread.
I think it’s easy to freak out, but these tools wouldn’t cut the mustard for any of my clients.
First, they don’t look good.
Second, sure, these particular instances may work, but when they don’t, who they gonna call?
Third, I work in commercials, almost exclusively, and advertising agencies are signing contracts with their brand clients that expressly forbid the use of AI in any of their work. When I work on a commercial, it’s not my name and/or copyright on the slate. It’s my advertising agency and my client’s copyright. It’s their intellectual property. So if I use AI in an ad, and either a/the artist whose work was illegally used as a data source, or I mess with a SAG actor in a particular way, that legal risk extends all the way to my client and my client’s client. I wouldn’t be surprised to start seeing specific terms and conditions from the Business Affairs teams at agencies to include these specific limitations in their terms and conditions. Likely it’s already a thing at major studios. If not, it will be in the next few months. All it takes is one person saying one thing and that’s a studio killing event right there.
Additionally, rumor has it that major streaming studios either already are or shall be auditing their post production vendors for such AI usage. And will refuse to accept any work with any AI tools in the pipeline, and even remove them from vendor lists.
I reckon that before the end of the year we’d likely hear of a major court case, potentially even class action, that’ll expose these problems and course correct in a quick way.
I can say for my broadcast network clients (Disney/ABC, NBC Universal), there is a blanket prohibition on using any sort of AI tool in any way, and they seem to be towing the line.
They’ve yet to approach us and have us sign anything of the same, but I wouldn’t be surprised to see that coming.
Even non-generative stuff? Do you think you’re in the clear using the MLFaceExtraction and sky keying stuff from a few years ago?
E: as I understand it from Will Harris, they trained those in-house on 3ds max-rendered and matte-tagged human models.
Oh that, I’m not sure of.
I am not a lawyer. No idea. My intuition says that if Autodesk released it, they’ve thought long and hard about it and its probably good.
This is not an official statement about anything, and I don’t work for Autodesk, but $5 says the reason TimewarpML or anything similar has not been adopted or released by Autodesk is that the footage used to train these models has not or can not be officially vetted by Autodesk to be free and clear of legal fuckery.
Yeah I think we established in another thread here that TimewarpML training set was ripped from Vimeo, almost certainly without permission.
Just coming back to say that in the meantime I’ve used Dadan (got it on AppSumo). Great for meetings and quick notes, but when it comes to artistic creation it doesn’t compare.
I am starting to work extensively with AI. While backgrounds, small additions, or removing objects are acceptable, it does not work properly on products, packaging, or text, and all these models work on probabilities, with its strengths and weaknesses, and everyone has different regulations and terms of use, which makes it unsuitable for every project. Compers and VFX are going to be around for a long, long time.
Your observation is not dissimilar to the guidelines Netflix just published: use it for process and secondary items where it provides good value, don’t use it to replace the key element or replace talent performance:
We are going to start seeing commercials entirely done in AI. It requires tons of work in 2D, fixing micro/macro morphings, but the legal issues are starting to get solved. It requires lots of work and a dedicated and unique process, not just prompting, but it is doable. Look what Rufus did!! It is incredible, and can only get better. And I personally think major brands are starting to consider AI as a new workflow.
Yup clients are gonna get completely hooked on AI because of endless possibilities and the control you have over the images. I’m currently doing a full AI spot for a big name brand, so it is coming. I reckon in a few years time pretty much all TVCs will be AI.
As well as generating stuff, some of the fixes and cleanup you can do in Comfy are insane.
Comfy and Flame are such a powerful combo
@RufusBlackwell One technical question: What’s your frame rate when working with AI? What are the issues you are finding in this regard? @allklier What about you?
