https://lbbonline.com/news/the-mill-relaunch-energy-is-electric-transperfect
Had I known the name was available in that auction I would have put a bid in. Haha.
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They’re like zombies…
Undead and unforgiving, they just won’t stay dead…
A little brainfood though is that even an AI company may struggle to untangle decades of technical debt and sentimental legacy…
The linkedin comments are spicy. It looks like there’s two camps: “I like vfx companies but don’t appear to work at one” posts that say “i’m glad you are back”, and then way, way more freelancers saying, “you assholes owe me thousands of dollars,”
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There’s also the clients who paid the first 50 and never got a single frame of work done. For what it’s worth, They are only buying a name.
Low key fuck that name.
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Not sure the name gamesmanship works in today’s more informed market.
AT&T is no longer Ma Bell, just window dressing on Cingular.
And Bed Bath & Beyond is just Overstock dot com.
And countless others trying to con you instead of building a real brand. Brand insta gratification.
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. . . and then there’s Technicolor.
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My first introduction to this renaming was when Infogrames, mid-tier video game maker, re-badged themselves as Atari, who while iconic, hadn’t made a video game worth mentioning in quite some time.
I can’t wait for this years Christmas video.
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As a client whom would actually be like yea lets bring our work to this company that just went out of business lost all its employees failed to pay a bunch of them, but guess what they are back from the dead with all new people lets definitely bring our work there..
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