Hello
Just made a SoMe safe zone matchbox. Not 100% sure the zones are correct, would love to get some feedback on them. Use at your own discretion! (I am not responsible for any errors 
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Terje Boye
safezone.zip (2.9 KB)
Awesome!
Thank you. I will include that.
Yes, there are the shapes and the lack of clear guidelines makes this a bit difficult. but even more important to have as a tool.
There’s even a 9x16 one somewhere that changes size depending on how many seconds into the clip the supers are. Aren’t techbros wonderful?
I starting saying ‘soch-meed’ and it’s catching on at the office.
They’ve been calling it SoMe in Norway for a while.“So me”
Thanks for this, very useful! For me, the TikTok 9x16 guide is out?
I’ve tweaked these values in the glsl code to match
t=0.1302; b=0.3350; l=0.1106; r=0.1106;
er=0.2200; et=0.1875; valid=1.0;
Thank you for all the input.
@bryanb, those YouTube DemandGen templates were super useful. Vertical 9:16 already lined up with what I had, but the Horizontal 16:9 has those two odd notches at the top so I had to add proper corner cutout support to the shader. Numbers I used: top-left: 496 × 183 px top-right: 475 × 133 px center top 38, bottom 387, left 38, right 162
@TimD, thanks for flagging the TikTok zone, that pushed me to dig into the official source. Grabbed In-Feed-Standard LTR.zip from TikTok’s spec page (https://ads.tiktok.com/help/article/video-ads-specifications) and measured Feed.png pixel by pixel. Final values on the 720×1280 frame:
top 160 (12.50%), bottom 440 (34.375%), sides 80 (11.11%) L cutout: 200 wide (27.78%), top of L 560 from top (43.73%)
Borders ended up close to what you had, the L is the bit that shifted most once measured against the PSD.
Also cleaned up the UI. Setup and Colours are one page now, and thanks to @Sinan for the nudge to drop the HGS wheels for plain swatches, way less clutter. Toggles also sit right after Channel/Format in the timeline strip now.
safezone_v2.zip (3.2 KB)
Source list in case anyone wants to double check. All open without login when I last looked. Confirmed values are in; estimates show up with an orange border in the shader.
Meta (Instagram & Facebook)
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Reels & Stories L-shape diagram: https://www.facebook.com/business/help/980593475366490
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IG Stories specs (14% top / 20% bottom): https://www.facebook.com/business/ads-guide/update/video/instagram-story
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Meta Ads Guide: https://www.facebook.com/business/ads-guide
TikTok
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In-Feed (zips for 9:16, 1:1, 16:9): https://ads.tiktok.com/help/article/video-ads-specifications
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TopView: https://ads.tiktok.com/help/article/tiktok-reservation-topview?lang=en
YouTube
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DemandGen templates from @bryanb above
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Google Ads creative specs: https://support.google.com/google-ads/answer/7031480
Snapchat
- 150 px top / 150 px bottom on 1080×1920: https://forbusiness.snapchat.com/advertising/ad-formats
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LinkedIn doesn’t publish an actual safe zone, just aspect ratios, so those numbers are estimates from the feed UI and show up orange.
Keep the corrections coming, happy to add more notched standards.