I was fed this video on TikTok but haven’t been able to find any official P.R. for the project.
Using A.I. they made a personal video for 1.3 million Carvana car buyers -
It’s interesting, and will probably make big waves with direct marketing. But AI personalization is waaaaay creepy, and I think would turn a lot of people off. Great ads hook you without a [personal information] script.
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He’s a director at 1st Ave, done a lot of work. Just a matter of time…
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