A collective of visual effects studios, organizations, and professionals aim to bring the visual effects industry into the spotlight with a new annual event, “World VFX Day,” launching December 8, a date selected in homage to George Méliès’ birthday. The event celebrates the exceptional achievements and contributions of the visual effects community to the world of entertainment.
“I’ve worked in visual effects marketing for around five years, and I’m constantly in awe of what is created,” said Hayley Miller, VFX Marketing Consultant and initiator of ‘World VFX Day. “But not enough people outside of our industry realize how much work and passion drives what we see on screen. The ‘World VFX Day’ initiative endeavors to provide a platform for the positive recognition visual effects deserve.”
(From L-R) Alwyn Hunt (The Rookies); Simon Deveraux (Access: VFX, Framestore); Hayley Miller (Event Founder); Ian Failes (VFX Journalist); Saint Walker (Escape Studios).
According to the event’s founders, in 2022, the industry’s market was valued at around USD 9.884 billion, representing work by an estimated 600 studios and a worldwide workforce exceeding 100,000 professionals.
They go on to note that as an unseen behind-the-scenes element, visual effects professionals are the unsung heroes of film, responsible for awe-inspiring magic witnessed on both theater and TV screens. The event seeks to foster a greater understanding of skills and artistry across the wider entertainment industry and with consumers.
So far, leading VFX organizations supporting the event and the professionals it honors include Framestore; DNEG; Ghost VFX; MPC; Pixomondo; ILM; Mavericks; Moonraker; Weta; Untold Studios; Cinesite; Belo FX; Milk FX; Blue Bolt; Afro VFX; Territory Studio; Important Looking Pirates; Jellyfish Pictures; Firebrand VFX; Access: VFX; View Conference; FMX – Film & Media Exchange; Escape Studios; The Rookies; NextGen Skills Academy; Foundry, Corridor Digital; Befores and Afters; and Humans of VFX.
Anyone in or outside the industry can participate by becoming an official supporter, attending upcoming events, joining online conversations, and sharing their work using worldvfxday.