30p look or "TV show" look - can I re create that with 23,98 footage

Hi Logik!

A part of the spot I’m working on is a parody of cooking shows like Hell’s Kitchen or other TV cooking shows. The agency told me it was supposed to be shot in 30p to get that TV look, but it wasn’t. They shot everything in 23,98. Now they’re asking if I can recreate that look — or the kind of Smart Motion or Motion Flow option effect you see on some TVs.

I’ve never done that before, and I’m wondering if anyone here has had a similar request. Is it possible to achieve that kind of look without messing with the timing of the shots and keeping my timeline 23,98?

Thank you for your help!

To get that “TV look” you should work in 60p for US or 50p for UK etc. Your timeline should be 60p.
We have had amazing results in changing frame rates using Topaz Ai. It is just $300 a year and works really great “most” of the time.

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As Mike said, you need 60fps playback to get it,
Which you can do either via timewarp (40% speed in this case) or with an external converter like Topaz.

The rub is unless you have a device playing back at that speed your work will go to waste.

Back in the day you could interlace 60 down to 30 to accomplish this but interlacing is rare now and will likely not work for things online.

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If this is for broadcast and the agency is using a service like Extreme Reach to distribute, they will take the 59.94p you deliver and send it out in either 720 59.94p or 1080 29.97interlaced. So, the actual frame rate you should work in is 59.94p if this is going to be broadcast.

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That framerate has less to do with this than the effective shutter angle. Basically, you need to shorten the shutter angle by 250%.

As in, base 24 → 60. Doing nothing to change the perceived sharpness will do nothing
To make your 23.98 look like tv.

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AI seems to make things feel broadcast video so I’d look at an AI tool to create inbetweens and do a 23.98 to 59.94 doing it. Then interlace it.

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i like this approach the best.

A TV camera would read its sensor 60* second but only every second row , so in the 60i broadcast signal / each image would be a alternating image.

Now in practical terms you are going to need to do some fps magic to get stuff to work the way you want to because you are talking about fitting the “soap opera” footage segement into your “24p” looking ad.

So what you want to be doing (and i am happy to hear of better ways) on top of my head:

  1. throw each segement of the stuff you want soap-operaed into a new timeline and timewarp it to 40% speed a best to use ML and extend every segment to fit the right in and out points, then render each segement out using sequence publish

  2. reimport timewarped segements as 59.976p sources.

  3. create a new 29.976i timeline and throw in both your 23.976 sources and 59.976p interpolated into thst timeline, flame should add timewarp (or pulldown?) node accordingly. (not 100% on that part but i think thats how flame does it)

and boom now you can export as 29.976i and get a cisible framrste jump from 23.9 to 60i bascially

hope that makes sense