Separate timelines for socials here as well always, usually once the 1920x1080 generic master is done, unless editorial diffs on the socials (rare but have had those).
Curious, if you are being asked by the clients and are delivering socials at those 1440 res, or do you resize to standard socials res at delivery.
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Have found TL resize to yield better quality results than the TL action, but resize is just a tad bit slower to match the scans repo to offline vs the action.
I think in about the last 6-9 months things have settled into these three formats:
1x1 - 1080x1080
4x5 - 1080x1350
9x16 - 1920x1080
People watch resizes on their phones. I would rather have the flexibility I have with action (extended bicubics for minor background extensions for example) than keeping the quality pristine. Also I tend to prefer doing my own resizing rather than match to someone elses offline, although that is not always an option.
If it’s going to be watched on a phone… is there a big difference between a 1920x1080 resized to 1080x1920 versus a true 1080x1920 sequence?
I got called out for soft type once. That’s all it took. Also, the client doesn’t review on their phones (at least most don’t) so I need it to look it’s best without nitpicking between resize and action.
The idea of “oh its only for digital” etc is quite outdated.
Almost every screen is retina/like-retina res these days, and the content is being watched by sharp young eyes/demographics. Youtube/YouTube 9x16 shorts are being watched on very large 4k living room and bedroom screens.
Digital/web is the new “broadcast quality/standard” these days.
I just work in UHD for everything now. Prores export presets for 1080-16x9, 9x16, 4x5, 1x1 do all the heavy lifting.
I can’t think of a single job I’ve done in the last year where that would be possible solution. I almost always end up using parts of the frame at the top and bottom that are cut off in the 16x9. Also titles seldom work across all platforms.
I agree except to the point where I need to worry about the quality difference between resize and action. And I have to admit, I’m not really sure who watches what on which device. I use my phone for text, calls and taking an occasional snapshot.
We just had to do a filmout for a job, and I included extra open gate clips in my prep for 9x16 socials. They acted like I was insane. Yeah, I am, but I need more pix for the tiktoks.