For everyone visiting their parents this week:
LG tvs call it TrueMotion
Roku/TCL calls it Action Smoothing
Samsung calls it Auto Motion Plus
Sony calls it MotionFlow
Panasonic calls it Intelligent Frame Creation
Amazon Fire TVs call it Motion Processing
It’s truly awful. It’s as bad as that 24->25 conversion of adding a duplicate frame every second.
The only thing worse was watching Peter Jackson’s abortion of filmmaking forcing high frame rate on an audience. I walked out within half an hour.
High Frame Rate is so fascinating. It makes everything more real, which in a filmmaking context often makes things look more fabricated.
Now they have this “motion grading” thing which is some mix of HFR and 24fps and it looks…. Good?
Good luck finding the menu to shut it off. On my LG TV it is per-input which is just fucking criminal
I think it makes everything look like video and therefore cheap.
Ahh . . . . that would explain all those Ouiji Board activity yesterday.
Europe here: Just use 25 as standard, thanks 
Bro we measure things in feet and yards. I wouldn’t hold your breath.