ShotGrid becomes Autodesk Flow Production Tracking

we can safely add “ai assisted” to “extreme”, “on acid/crack”, “hardcore”, “world class”, “european1”, “balls out”, “game-changing”, “100% CGI”, “award winning”, and all the other empty puff-words that are used when ideas run dry but you still need to impress someone. Or think you are impressing them.

1. this is likely a US-only thing: various products will make claims to using “European technology” and I don’t even think it’s a weird racist thing, just a “shit is nice and fancy in Europe” belief that American’s hold, or at least are told by marketers. All of this to say I mean no offense to Europeans.