Interview with Silverside AI who created/prompted the commercial…
"One potential hitch came late in the process, when the Coca-Cola client asked Silverside AI if it could develop customized versions of the spot for various cities and global markets.
“Our immediate reaction was, ‘of course not, it’s too late,’” Pereira said. “But then we said, ‘wait – this isn’t the old world anymore. Maybe we can.’”
Within a few days, Silverside AI delivered 110 different versions of the spot, including 27 key market localizations that feature skylines customized to the cities in which they will air.
LOL, that is just hideous. I’m sorry, but that is just wildly awful. It’s not just the grotesque aesthetic, but the number of just little messed up things is nearly uncountable. I’m sitting here literally painting hairs to track on for a tv screen comp and that’s what Coca-Cola is going with? No pixel-f***ing for the robots I guess… that’s reserved for the humans
Yeah other than an Isn’t neat what we can do! sort of thing this is going to have to get a lot better before it’s anything other than gimmick.
Also I don’t think I’m alone in feeling like the more I see of it the more it looks kind of low rent. It’s already filling up the internet with garbage and I don’t think people are loving it other than tech dorks.
Always amazing how actors think of their craft as art because they read a script with emotion but a person creating a creature from scratch isn’t art somehow in their mind that can be replicated but their craft is so complicated that it could never be done. I also think AI is moving fast but what we have learned from autonomous driving is that the first 90% is fairly fast to do its the last 10% is entirely different challenge. I have a feeling we will be at 90% for a while since AI driving has always been one more year I bet beautiful images and live action vfx is some years out as well and once that comes producers are still going to need artists to correlate all the inputs to make it happen , actors and producers certainly aren’t going to do it on their own.
I can now say with absolute confidence that many AI systems have been trained on TV and film writers’ work. Not just on The Godfather and Alf , but on more than 53,000 other movies and 85,000 other TV episodes: Dialogue from all of it is included in an AI-training data set that has been used by Apple, Anthropic, Meta, Nvidia, Salesforce, Bloomberg, and other companies. I recently downloaded this data set, which I saw referenced in papers about the development of various large language models (or LLMs). It includes writing from every film nominated for Best Picture from 1950 to 2016, at least 616 episodes of The Simpsons , 170 episodes of Seinfeld , 45 episodes of Twin Peaks , and every episode of The Wire , The Sopranos , and Breaking Bad . It even includes prewritten “live” dialogue from Golden Globes and Academy Awards broadcasts. If a chatbot can mimic a crime-show mobster or a sitcom alien—or, more pressingly, if it can piece together whole shows that might otherwise require a room of writers—data like this are part of the reason why.
Those tech-bro @#$%! don’t stop at anything to make a quick buck.
And then make millions more selling your work back to you for even more money.
Not sure what hell is hot enough to make them pay up.
Regardless of AI, in the ever more rapidly changing industry and software landscape, being able to ride more than one donkey is good for everyone.
I kind of sit at the other end of that scale to a fault at times, and I think about it a lot. But I’ve had much less buffeting or sleepless nights over recent industry shifts, strikes, and whatnot.
hahaha. So true. Well if this all kicks off, at least I know I’ll be free to take the “how to build a house” camp that they offer here in VT and I can finally get good at a trade. All those folks getting rich off AI will need mansions built!
