Sora made commercial.
Iâve seen worse, but also Iâve seen a lot better. Lots of tech issues with it.
Somewhat ironic choice of retail brand partner⌠A bit of a mammoth who is trying to make a comeback.
They were doing fine until they got busted out mob-style by PE.
What is that bug on it? It almost looks like the Millâs logo?
And made a bad e-comm bet with Amazon. Still remember untangling them and Target from the AMZN retail site.
Oh my god, that was awful LOL! Aesthetically, that is just so terrible. Iâm cracking up over here. The music. The effects. My god the effects! The particles! This would get panned even as a local commercial. Great example of something terrible that we need to care about because of the way it was made. No one cares how this was made when theyâre going to buy toys for the kids (from Amazon no doubt, sorry Geoffrey!), but man, this is just hideous. This image is just side splittingly bad.
haha, yes! I donât know if they were going for some weird nostalgia thing, but man! What an awful spot!!
Iâve been saying this ever since the advent of desktop video: Nothing lowers a clientâs expectation of quality faster than the ability to do it themselves.
Thereâs also this, its like using fraternal twins instead of identical ones I guess and being like, eh, close enough? Youâre in big trouble mister! (As michelle tanner would often say).
Never mind the hair cut and the size of of the red/white shirt squares⌠Loss of freckles⌠Not even twinsâŚ
Endless issues if you look closer. You can download it an frame stepâŚ
The refraction in the glasses is missing, one bike tire has an odd spoke. One of the cars is an inadvertent tricycle. List goes on. In your first frame, the arm/elbow behind the kid is oddly shaped⌠The sun magically blasts through the solid wallâŚ
The AI die-harts will say - surely this will all be fixed in short orderâŚ
Anyway, if I were an OpenAI investor Iâd call that misguided product demo on many levels and rethink my investment.
They reference Native Foreign as partner. Who apparently also made the Dall-E launch video. Close ties to OpenAI. But they didnât put this one on their IG feed.
I donât think it ever gets old though seeing the gibberish text just hanging out.
If I was selling AI generative stuff, my big fear would be stuff like this coming out. This is a burgeoning technology and there is going to be an aesthetic association that develops in the culture at large with the AI âlook.â The AI aesthetic thus far, pre-sora, has been dreamy, far out, morphing landscapes and images, rigid bodies becoming fluid; very surreal and interesting to a degree. But now, venturing into the idea of pushing this into more utilitarian and functional âcontent creationâ that will displace and disrupt an entire infrastructure of image makers and storytellers, with stuff like this in the portfolio (and screaming âlook, AI!!!â to get any kind of traction and attention), you might end up with a pervasive association between AI and just⌠ugly, bad, lazy, whatever you want to call it.
Meanwhile:
Those birds!!!
Exactly. Itâs the total opposite of what well planned product development and launch would call for. Tease the possible, keep the roll-out contained to the feasible, and slowly build on that once youâve proven that the product stands up to scrutiny.
The problem is this could last another 2, 5, 10 years on the AI video side. And they donât have that much runway.
One thing Iâve always found to be the #1 challenge for freelancers and entrepreneurs - balancing sales and making products (software, hardware, or artistic kind).
Put an engineer into a sales position and it will not go well. The engineer (or artist) is all to familiar with the limitations, the things that havenât been finished, refined, etc. He will be reluctant to promise a prospective customer or even refuse a lead, because he/she thinks thereâs no way the product is ready for what the customer surely will expect.
Put a sales person into the position without restraint, and they will fill the pipeline more than you can handle. A good sales person knows just enough to talk about the product in a believable way and can answer questions about capabilities genuinely, but is also not afraid to push reality, bend truth a bit, and use ignorance to make it through the day. Theyâre story tellers, not makers.
When youâre a freelancer or small business person, you have to wear both hats, and itâs almost impossible to pull off. Thatâs why most self-employed artists are starving or under performing business wise.
In terms of OpenAI and other outfits - people like Sam Altman are sales people, not engineers. No fault there, just keep that in mind. They are very good and silencing the engineers from leaking out the truth about the products and keep the con going. Lots of money and the promise of 47 virgins goes a long way at times.
But thatâs why we have such a negative reaction. We donât look at this like a sales person does, we look at this as the engineer or artist, and just go OMG, who let that person talk publicly. Itâs not ready!!!
Clearly ToysâRâUs was happy with the results or they wouldnât use it on the homepage. At least the ToysâRâUs executives. The branding people might have a few reservations.
What artists/engineers think the customer wants/expects and what the customer actually considers the bar is often different. Not talking Netflix here, but more general terms.