Dear graphic designer,
You’ve now sent me five of the same graphic and they’re all wrong. Extreme Reach’s exceedingly tolerant thresholds have been breached and your work has been rejected multiple times. Various elements have moved around, but none have moved to the correct position which is inside of that wickedly accommodating 93% rectangle.
And look, I get it, you are a designer. You have strong feelings about how type should display, and I’m not going to say you are wrong about that. However, manifesting those feelings on a television advertisement is painting Guernica on the inside of a hamburger wrapper.
I just want to go to bed. Put all your type in a tiny 4x3 80% safe box because no one cares. No one will remember any of our efforts in a month. You won’t be able to even FIND your work online in two months. Use all of that time both of us saved to do something for yourself.
Love,
- Andy