Is this just particles? Or does it use other trickery?
I deform the mask with a deform node to randomly erase the logo.
There are some nodes after particles. Timewarp and warp nodes mainly. I will prepare a breakdown for it.
Looking forward to the break down!
This is the tutorial for it.
STELLAR! Love this.
Yeah this is so great I just assigned watching it to Comp Clubbers. 
Comp Clubbers?
Hot Damn!!
Alper does it again - thats some impressive technique for a really cool effect.