If AI video is easy to create, why do they have so little media? Does it need to be scripted? If it is scripted, why are the scripts so fucking bad? If it’s not scripted, why are the scripts so fucking bad? Why did the company think any of these teasers were good enough to show? Who will watch this?
AI video is sifting through mountains of trash, holding up half-eaten, now-rotten apples and shouting, “WE HAVE CREATED FOOD!”
I think one of the greatest geniuses ever of animated storytelling sums up my thoughts on this kind of thing pretty well. A picture worth a thousand words.
@andy_dill you are correct, it’s all pretty fucking bad… just as Doug points out at this stage:
“I think probably up in the sense that there’s going to be such a volume of crap. I didn’t mention this, but the vast, vast majority of this stuff is going to suck. As I mentioned before, I made a 2 minute movie in two hours and I don’t know what I’m doing. There’s going to be such a tsunami of bad content that I think one of the interesting lenses to look at this whole thing, and we talked about it a little bit in this in the power law discussion, is as a consumer, what filters do you use when you’re confronting infinite choice?”
I can understand how that might eventually be possible and better than the example above, but will it really be a truly disruptive force in media and entertainment or just another metaverse? Being able to say I want a space opera starring my grandma with dinosaurs and talking watermelon might be a funny experience, but is it really going to make people want watch Star Wars any less? Or is it really gonna tear eyes away from TikTok? I think the more existential disruption is the mass black gooification of the media landscape in which (as @TimC is mentioning above) it’s almost impossible to sift through the seas of garbage. I think there’s a possibility there that we then see the social media creator community become more and more consolidated into what could be comparable to a big five studio situation.
I think a lot about The Diamond Age. Having a tablet with all the world’s knowledge on it? Crazy idea. In the end though it was the human factor that made Nell different.
End point as in “end of entertainment as we know it” or “proof no one wants this”?
I mean Joe Russo traded being a popular director for being an ad agency ceo, so like the king of recent tech-media misses Jeffery Katzenberg, I wouldn’t put much stock in his visions. Dude is looking for ways to make himself more money.
He can buy some GPUs to mine for bitcoin, which he can use to buy more GPU time for machine learning to search for power efficiencies to buy more GPU time to search for advantages in the high speed financial markets to create an edge to create more profit to buy more GPU time to become master of the universe…
Oh no wait, that’s not entirely possible yet…
He can buy more air time on TED…
Or create a series on Netflix about how he did all of the above…
Well he just took 12,000 Nvidia GPUs from Tesla and gave them to X and Xai. Not sure if cost transferred appropriately or if they just fell of a truck so to speak at Xai’s office.
If a writer were excited about any of this I’d be interested in their views. I doubt I would agree, but I would be interested in what value they see.
So long as we only hear from people who stand to get very rich should this lightning strike, their “It’s gonna be great guys,” options aren’t worth anything. They’re salespeople.
What a weird group of shills there. 28% pay cut for having your job be easier? So giving 28% of your money to investors and the bourgeoisie management class because technology allowed you to be more efficient? We wonder how wealth keeps consolidating more and more. Back bones, folks, back bones!
From everything I have read, AI is currently not sustainable either financially or logistically. Sure, the prices will come down from where they are but the power consumption alone to support it, when countries are trying to implement energy efficiency targets and energy costs are rising, is problematic. The energy infrastructure required to support AI is insane!
I think this goes to Doug Shapiro’s point further up - while it’s hard for us to see how these tools are ready for the content we tend to work on, they’re fantastic for a whole different generation of content that is hard for us to wrap our head around.
For the next 10-20 years at least both forms will co-exist for different purposes. And that’s alright.
Me watching these samples - leaves me utterly baffled, but I can see how a younger generation eats that up. Funny enough here everyone thinks TikTok is breaking boundaries. In China, TikTok is so yesterday apparently…
In a documentary I worked on a while ago about Scottish culture, there was a great quote from one old guy about the origins of bag pipes and how others had laid cultural claim on them. He said “That’s alright, as long as they play them well!”
That’s kind of where I come out on this - if others want to make fantasy characters that talk in unison to a fast beat, that’s great. As long as they focus on making great content for their audience, and as long as they get paid fairly for doing so.
