In case you missed episode #37 of Logik Live, we are going to attempt to infuse a new word into the ever-evolving jargon of our industry. It will follow in the footsteps of words like organic, notes and lift. Add your word in this thread, along with the definition as it applies to our industry, and on Sunday at the holiday zoom we will choose a word that the logik community will then spend the next decade inserting into the everyday vernacular of the business.
This. Is. Amazing. It reminds me of that scene from that old Steve Martin movie, Leap of Faith, where his, umm, someone, bets him that he canāt include the phrase āaluminum sidingā in his sermon. Iāve attempted a similar game during client sessions with minimal success. Itās even better to challenge your copywriter client to work it in during a client presentation.
It also reminds me of Webster Dictionaryās latest attempt at adding a word to the English language, āniblings,ā which is a word that collectively describes your nieces AND nephews.
My suggestion:
crok
/krƤk/
noun: crok ; plural noun: croks
- A flock of Flame Artists.
- A disorderly or noisy group of Flame Artists.
e.g. āThat schedule is a nightmare. Youād need a crok of Flames to have a chance at getting that one done in time.ā
Or we just troll everyone every time we hear the word āorganicā and, after a lengthy puzzled look, exclaimā¦āOh! You mean non-synthetic?ā
Vegan? 
whatās it mean?
A lot of people around me have confused organic and vegan using them interchangebly. I guess itās not universal.
It could be a great word if it had the right definition.
information fragmentation
The scattering and loss of information between agency, editorial, producers and artists do the use of a million different kinds of delivery systems. Ring Central, Slack, Email, Forwarded email threads, Zoom, Phone etc ā¦
Chokehold
Time spent in the liminal space between first hold and booked where the producer/client/IT dept are calling/emailing/zooming you about a job but you still have not officially been booked yet you couldnāt possibly entertain work from other clients because youāre basically booked - weāll let you know real soon. In the meantime, why donāt you start on this conform (but donāt worry itās a lift) and Iāll get you a booking confirmation when I can. And whatās your rate again?
Chokehold.
Coprolitic Buffer - one whoās career consists mainly of polishing turds.
Scromp = screen comp
Wrecking Ball: the CD, owner, founder, or member of senior management who, despite a lack of familiarity with the various stages of comments or approvals, must be consulted before shipping and will reliably demand a hard left turn.
I heard this at DD in the 90ās:
āPassing A Pineappleā
Working on or finishing an arduous project or task.
As in:
āFuck, stiching those moco passes was like passing a pineappleā
āAfter we pass this pineapple, letās have a wrap party and get drunkā
Danny, we both know folks at DD didnāt wait for a wrap party to get drunk.
I wanted to record a bunch of kids shouting āSPLIT THE DIFFERENCE!ā and make it a button I could hit when people said it in the session.
All of my ideas are great; few will lead to financial gain.
well, you better start somewhere.
Stop. Iām gonna have a heart attack @randy. Seriously Iām laughing so hard it hurts
I have too many available buttons on my stream deck. Come on. You know you want to.
Did you check out the logik portal? Thereās a Batch setup in your honor.
Followed by the kids party yelling from Viva Pinata/Halo Easter egg?